These fonts typically appear more minimalist and modern, and they’re also based on late 19th and early 20th-century signage and advertising typefaces. Sans-serif fonts are, unsurprisingly those fonts which don’t use serifs. Types of serif vary from old-style, transitional, modern and slab. Garamond and Times New Roman are also two classic serif fonts. Serif typefaces are also called ‘roman’ because of this. Serifs originated in Roman stone carving, and are believed to be linked to the manner in which words were painted onto stone before they were carved. Serif fonts are so-called because their letters have serifs, small lines or strokes which are also attached to the end of the main part of the letter. The biggest divide in the fonts world is between the serif fonts and sans-serif fonts. Here’s a list of all the most important terms you might find when researching fonts, and what they mean. Once you’ve decided on the font, it’s always worth carrying out some user testing methods to see how readers respond to your font choices.Īll technical fields have their share of jargon and typography. Just because you prefer a very knowledgeable and very attractive design and go for a font, doesn’t mean that it’s the right choice for your website. Say If your chosen font has a decent range of weights, meets accessibility, x-height, and contrast ratio standards and can be read easily on any device, it’s probably a safe bet. So here is the list of questions you should ask yourself when picking the best font for your website: Choosing the wrong font for your copy and navigation can make the text illegible and your website completely unusable. Typography is one of the most critical parameters of UX design. Choosing the wrong fonts and you risk a making disconnect between what you say for your brand, and what your brand talks about itself.Ĭonsider what you want to communicate with your brand – is it luxury and trustworthy vibe or chunky and honest, or fresh and cool? – and choose fonts that help to communicate such messages. Getting the fonts right will help you in successfully communicating your brand’s values and intentions. Because of the way with which your eyes respond unconsciously to visual cues (we wrote more about this when we talked about storytelling and UX), your website’s fonts can influence your reader’s immediate impression of your brand. From the logo to all the numbers, right down to the copy, your font choices really matter and establish a sort of non-verbal communication with your readers. Fonts help with brandingĬhoosing that perfect and right font for your website can make a huge difference for your branding.
Here are some examples of how choosing the right fonts will benefit your website and your business. However, not only would this is a mistake: you’d be missing out on the power that the fonts have and the benefits they can bring to your site. When you’re designing a new website, it can be easy to settle for the default fonts and focus on other fonts, seemingly more important decisions.
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